Work Life Stability By Rahul Borole

W hy This Happened With Companies Started Few Years Back (Start-Ups) ?? Recessions are difficult periods. Many people suffer economically and worried about the future forecasting plans they did earlier. It impacts all kinds of businesses with large & small due to  tight credit conditions, fear, lower demand, uncertainty etc. In the recent scenario many companies laid-off the employees for cost cutting for being financially stable.  In the two months of lock-down period many companies did cost cutting, who are top in the marketing list of their products and services.  What do you think ?  Possible ways, how these companies entered in this worst situation: 1.Basically new start-ups running on someone else's money. 2.Over-leveraged- A business said to be over-leveraged when it carries a too much debt compared to its operating cash flows. 3.Unnecessary Innovations ( Required when company will reach at set level ) 4.Mainl...

Some Reasons Why Not To Cut Marketing Budget In Recession: As we know India is the  fastest growing economy in the world and is expected to be one of the top 3 economic powers in the world over next few years . First reaction of most businesses in recession is to cut their expenses like jobs, marketing budgets, overheads etc. Companies cut their sales and marketing budgets during an economic downstream because they believe no one will buy what they are selling, Which is limiting their long term presence in the market. It can happen with any company. So, I am presenting you reasons why you should ramp up your marketing budget during a recession: (1) As, I said in my last blog  https://worklifestability.blogspot.com/2020/04/small-business-survival-in-recession.html   your biggest asset in recession is your existing customers base. It's cheaper, easy to handle. Try to keep your loyal clients happy because they are your strength. (2) Inc...

Your Practice Will Decide Your Future, How ??? 💁 💁 💁 आपला सराव आपले भविष्य ठरवेल, कसे ??? One old story will make you understand it  एक जुनी कथा आपल्याला समजवेल Once, Lord Indra got upset with Farmers, he announced there will be no rain for 12 years & you won’t be able to produce crops. Farmers begged for clemency from Lord Indra , who then said , Rain will be possible only if Lord Shiva plays his Damru. But he secretly requested Lord Shiva not to agree to these Farmers & when Farmers reached Lord Shiva he repeated the same thing that he will play Damru after 12 years. Disappointed Farmers decided to wait till 12 years. But one Farmer regularly was digging, treating & putting manure in the soil & sowing the seeds even with no crop emerging. Other Farmers were making fun of that Farmer . After 3 years all Farmers asked that Farmer why are you wasting your time n energy when you know that rains will not come before 12 years. ...