WHAT IS DIGITAL MARKETING & WHY IT IS REQUIRED ?
Digital Marketing- Digital Marketing is a Marketing Technique that involves usage of digital mediums such as Internet & wireless for creating Awareness, Consideration, Purchase & Loyalty for a brand, product or a service. Internet: Search, Social, Email etc., Wireless: NFC, QR code etc. Awareness: Problem you are solving. Consideration: Solutions you have. Purchase: Why You Should be preferred ? Loyalty: Benefits of staying with you. With more than 1 billion global users, Digital Media is creating a significant impact in our everyday lives. Organizations worldwide are waking up-to the opportunity of this revolutionary medium to fulfill various business objectives ranging from Sales, Marketing, CRM, Product Development and Research. Now, Why Digital Marketing matters today ? Highest Growing Industry in 2016-2017 and now in COVID-19 its highest in India Over 10 Lakh Jobs Available Will Become 3 Times Bigger in Next 5 years Actu