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WHAT IS DIGITAL MARKETING & WHY IT IS REQUIRED ?

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Digital Marketing-   Digital Marketing is a Marketing Technique that involves usage of digital mediums such as Internet & wireless for creating Awareness, Consideration, Purchase & Loyalty for a brand, product or a service. Internet:  Search, Social, Email etc.,  Wireless:  NFC, QR code etc. Awareness:  Problem you are solving.  Consideration: Solutions you have.  Purchase: Why You Should be preferred ? Loyalty: Benefits of staying with you. With more than 1 billion global users, Digital Media is creating a significant impact in our everyday  lives. Organizations worldwide are waking up-to the opportunity of this revolutionary medium to fulfill various business objectives ranging from Sales, Marketing, CRM, Product Development and  Research. Now, Why Digital Marketing matters today ? Highest Growing Industry in 2016-2017 and now in COVID-19 its highest in India Over 10 Lakh Jobs Available W...

рдиреЗрдЯрд╡рд░реНрдХ рдорд╛рд░реНрдХреЗрдЯрд┐рдВрдЧ рдЖрдЬ рдХреЗ рдЖрдзреБрдирд┐рдХ рд╡реНрдпрд╡рд╕рд╛рдп рдХреЗ рджреБрдирд┐рдпрд╛ рдХреА рдЖрд╡рд╢реНрдпрдХрддрд╛ рд╣реИ !

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рдЗрд╕ рджреБрдирд┐рдпрд╛ рдореЗрдВ рдиреЗрдЯрд╡рд░реНрдХ рдорд╛рд░реНрдХреЗрдЯрд┐рдВрдЧ рдХреА рдЖрд╡рд╢реНрдпрдХрддрд╛ рдХреНрдпреЛрдВ рд╣реИ ?? рдиреЗрдЯрд╡рд░реНрдХ рдорд╛рд░реНрдХреЗрдЯрд┐рдВрдЧ рдПрдХ рд╡реНрдпрд╡рд╕рд╛рдп рдореЙрдбрд▓ рд╣реИ рдЬреЛ рд╕реНрд╡рддрдВрддреНрд░ рдкреНрд░рддрд┐рдирд┐рдзрд┐рдпреЛрдВ рджреНрд╡рд╛рд░рд╛ рд╡реНрдпрдХреНрддрд┐-рд╕реЗ-рд╡реНрдпрдХреНрддрд┐ рдХреА рдмрд┐рдХреНрд░реА рдкрд░ рдирд┐рд░реНрднрд░ рдХрд░рддрд╛ рд╣реИ, рдЕрдХреНрд╕рд░ рдШрд░ рд╕реЗ рдХрд╛рдо рдХрд░рддрд╛ рд╣реИред рдиреЗрдЯрд╡рд░реНрдХ рдорд╛рд░реНрдХреЗрдЯрд┐рдВрдЧ, рдЬрд┐рд╕реЗ рдорд▓реНрдЯреА-рд▓реЗрд╡рд▓ рдорд╛рд░реНрдХреЗрдЯрд┐рдВрдЧ рдХреЗ рд░реВрдк рдореЗрдВ рднреА рдЬрд╛рдирд╛ рдЬрд╛рддрд╛ рд╣реИ, рдПрдХ рд╡реНрдпрд╡рд╕рд╛рдп рдореЙрдбрд▓ рд╣реИ рдЬрд┐рд╕рдореЗрдВ рдХрдВрдкрдиреА рдХреЗ рдЙрддреНрдкрд╛рджреЛрдВ рдХреЛ рдмреЗрдЪрдиреЗ рд╡рд╛рд▓реЗ рд▓реЛрдЧреЛрдВ рдХрд╛ рдкрд┐рд░рд╛рдорд┐рдб рд╕рдВрд░рдЪрд┐рдд рдиреЗрдЯрд╡рд░реНрдХ рд╢рд╛рдорд┐рд▓ рд╣реЛрддрд╛ рд╣реИред рдЗрд╕ рдиреЗрдЯрд╡рд░реНрдХ рдХреЗ рдкреНрд░рддрд┐рднрд╛рдЧрд┐рдпреЛрдВ рдХреЛ рдЖрдорддреМрд░ рдкрд░ рдХрдореАрд╢рди рдХреЗ рдЖрдзрд╛рд░ рдкрд░ рдкрд╛рд░рд┐рд╢реНрд░рдорд┐рдХ рджрд┐рдпрд╛ рдЬрд╛рддрд╛ рд╣реИред рдЕрд░реНрдерд╛рддреН, рдЗрд╕ рдиреЗрдЯрд╡рд░реНрдХ рдореЗрдВ рд▓реЛрдЧреЛрдВ рдХреЛ рдирд┐рд░реНрджрд┐рд╖реНрдЯ рдХрд╛рд░реНрдп рдХрд░рдиреЗ рдкрд░ рд╣рд░ рдмрд╛рд░ рдХрдореАрд╢рди рдорд┐рд▓рддрд╛ рд╣реИ, рдЬреИрд╕реЗ - рдХрд┐рд╕реА рдЙрддреНрдкрд╛рдж рдХреА рдмрд┐рдХреНрд░реА рдХрд░реЗрдВред рдЙрдирдХреА рднрд░реНрддреА рдЙрддреНрдкрд╛рдж рдХреА рдмрд┐рдХреНрд░реА рдХрд░рддреА рд╣реИред рдЗрд╕ рдкреНрд░рдгрд╛рд▓реА рдореЗрдВ, рдЙрдкрднреЛрдХреНрддрд╛ рд╕рд╣рднрд╛рдЧреА рд╣реЛрддреЗ рд╣реИрдВ, рдЙрдирдХрд╛ рдкрд░рд┐рд╡рд╛рд░, рдорд┐рддреНрд░ рдФрд░ рдкрд░рд┐рдЪрд┐рдд рдЙрдирдХреЗ рдЧреНрд░рд╛рд╣рдХ рд╣реЛрддреЗ рд╣реИрдВ рдФрд░ рдпрд╣ рд╕рд┐рд▓рд╕рд┐рд▓рд╛ рдЪрд▓рддрд╛ рд░рд╣рддрд╛ рд╣реИред рдорд╣рддреНрддреНрд╡-  1. рдПрдХ рдЕрдиреБрдкреВрд░рдХ рдЖрдп рдЖрдЬ рд╡рд┐рд╢реНрд╡ рд╕реНрддрд░ рдкрд░ рдкреНрд░рдореБрдЦ рдЖрд╡рд╢реНрдпрдХрддрд╛ рд╣реИ, рд╡рд┐рд╢реЗрд╖ рд░реВрдк рд╕реЗ рднрд╛рд░рдд рдореЗрдВ. 2. рдиреЗрдЯрд╡рд░реНрдХ рдорд╛рд░реНрдХреЗрдЯрд┐рдВрдЧ рдЙрдЪреНрдЪ рдЖрдп рдХреЗ рд╕рд╛рде-рд╕рд╛рде рдЕрддреНрдпрдзрд┐рдХ рдкреНрд░рднрд╛рд╡реА, рдХреБрд╢рд▓ рдФрд░ рдЬреЛрдЦрд┐рдо рдореБрдХреНрдд рд╡реНрдпрд╛рдкрд╛рд░ рдореЙрдбрд▓ рд╣реИ. 3. рд╡рд┐рдХрд╛рд╕ рдХреА рдХреНрд╖рдо...

COMPANIES ARE LAYING-OFF THE EMPLOYEES IN THE TWO MONTHS OF LOCK-DOWN WHY??

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W hy This Happened With Companies Started Few Years Back (Start-Ups) ?? Recessions are difficult periods. Many people suffer economically and worried about the future forecasting plans they did earlier. It impacts all kinds of businesses with large & small due to  tight credit conditions, fear, lower demand, uncertainty etc. In the recent scenario many companies laid-off the employees for cost cutting for being financially stable.  In the two months of lock-down period many companies did cost cutting, who are top in the marketing list of their products and services.  What do you think ?  Possible ways, how these companies entered in this worst situation: 1.Basically new start-ups running on someone else's money. 2.Over-leveraged- A business said to be over-leveraged when it carries a too much debt compared to its operating cash flows. 3.Unnecessary Innovations ( Required when company will reach at set level ) 4.Mainl...

Why Not To Cut Marketing Budgets In Recession ???

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Some Reasons Why Not To Cut Marketing Budget In Recession: As we know India is the  fastest growing economy in the world and is expected to be one of the top 3 economic powers in the world over next few years . First reaction of most businesses in recession is to cut their expenses like jobs, marketing budgets, overheads etc. Companies cut their sales and marketing budgets during an economic downstream because they believe no one will buy what they are selling, Which is limiting their long term presence in the market. It can happen with any company. So, I am presenting you reasons why you should ramp up your marketing budget during a recession: (1) As, I said in my last blog  https://worklifestability.blogspot.com/2020/04/small-business-survival-in-recession.html   your biggest asset in recession is your existing customers base. It's cheaper, easy to handle. Try to keep your loyal clients happy because they are your strength. (2) Inc...

Practice Is A Key To Success But, How ??

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Your Practice Will Decide Your Future, How ??? ЁЯТБ ЁЯТБ ЁЯТБ рдЖрдкрд▓рд╛ рд╕рд░рд╛рд╡ рдЖрдкрд▓реЗ рднрд╡рд┐рд╖реНрдп рдард░рд╡реЗрд▓, рдХрд╕реЗ ??? One old story will make you understand it  рдПрдХ рдЬреБрдиреА рдХрдерд╛ рдЖрдкрд▓реНрдпрд╛рд▓рд╛ рд╕рдордЬрд╡реЗрд▓ Once, Lord Indra got upset with Farmers, he announced there will be no rain for 12 years & you wonтАЩt be able to produce crops. Farmers begged for clemency from Lord Indra , who then said , Rain will be possible only if Lord Shiva plays his Damru. But he secretly requested Lord Shiva not to agree to these Farmers & when Farmers reached Lord Shiva he repeated the same thing that he will play Damru after 12 years. Disappointed Farmers decided to wait till 12 years. But one Farmer regularly was digging, treating & putting manure in the soil & sowing the seeds even with no crop emerging. Other Farmers were making fun of that Farmer . After 3 years all Farmers asked that Farmer why are you wasting your time n energy when you know that rains will not come before 12 years. ...

Small Business Survival in Recession ( COVID-19)

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How Small Business Can Survive in Recession Period ?? ЁЯСА The World Economy will go into recession as COVID-19 will be far worse than recession occurred  in 2008. ЁЯШЯЁЯШЯЁЯШЯ 1.Focus on Current Customers -   The bird is in your hand customers or your clients and they are an opportunity to grab for sales as well as survival stage without going for hunting the clients in your territory .                                                    Even existing customers are mostly loyal customers you can't afford to ignore the customers  who are better for profits-sales and collections.The main key is in your hand to give outstanding service to your customers.You have to ensure your customers should love what you sell and make them happy.As in the sales we says customers is a god and he is always right,discover their needs,meet them weekly...

Personality Of Human In Left Or Right Brain Dominance

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Check Are You Left Or Right Brain Dominant ??? ЁЯСА рдЖрдкрдг рдбрд╛рд╡реЗ рдХрд┐рдВрд╡рд╛ рдЙрдЬрд╡реЗ рдореЗрдВрджреВ рдкреНрд░рдмрд▓ рдЖрд╣рд╛рдд рд╣реЗ рддрдкрд╛рд╕рд╛ ???  ЁЯСА According to the scientists,left brain or right brain dominance,each side of the brain is going to control different types of thinking. рд╡реИрдЬреНрдЮрд╛рдирд┐рдХрд╛рдВрдЪреНрдпрд╛ рдорддреЗ рдбрд╛рд╡реНрдпрд╛ рдореЗрдВрджреВ рдХрд┐рдВрд╡рд╛ рдЙрдЬрд╡реНрдпрд╛ рдореЗрдВрджреВрдЪреЗ рд╡рд░реНрдЪрд╕реНрд╡, рдореЗрдВрджреВрдЪреА рдкреНрд░рддреНрдпреЗрдХ рдмрд╛рдЬреВ рд╡реЗрдЧрд╡реЗрдЧрд│реНрдпрд╛ рдкреНрд░рдХрд╛рд░рдЪреЗ рд╡рд┐рдЪрд╛рд░ рдирд┐рдпрдВрддреНрд░рд┐рдд рдХрд░рдгрд╛рд░ рдЖрд╣реЗ. The left brain dominance says that people who are actually left brained tend to be more logical,Analytical,Practical. рдбрд╛рд╡реНрдпрд╛ рдореЗрдВрджреВрдд рд╡рд░реНрдЪрд╕реНрд╡ рдЕрд╕реЗ рдореНрд╣рдгрддрд╛рдд рдХреА рдЬреЗ рд▓реЛрдХ рдкреНрд░рддреНрдпрдХреНрд╖ рдбрд╛рд╡реНрдпрд╛ рдореЗрдВрджреВрдЪреЗ  рдЕрд╕рддрд╛рдд рддреНрдпрд╛рдВрдЪреЗ рдкреНрд░рдорд╛рдг рдЕрдзрд┐рдХ рддрд╛рд░реНрдХрд┐рдХ, рд╡рд┐рд╢реНрд▓реЗрд╖рдгрд╛рддреНрдордХ, рд╡реНрдпрд╛рд╡рд╣рд╛рд░рд┐рдХ рдЕрд╕рддреЗ. While right brained people are more imaginative,subjective,thoughtful in their work.They are also more creative and artistic by nature. рдЙрдЬрд╡рд╛  рдореЗрдВрджреВ рдЕрд╕рд▓реЗрд▓реЗ рд▓реЛрдХ рддреНрдпрд╛рдВрдЪреНрдпрд╛ рдХрд╛рдорд╛рдд рдЕрдзрд┐рдХ рдХрд╛рд▓реНрдкрдирд┐рдХ, рд╡реНрдпрдХреНрддрд┐рдирд┐рд╖реНрда, рд╡рд┐рдЪрд╛рд░рд╢реАрд▓ рдЕрд╕рддрд╛рдд. рддреЗ рд╕реНрд╡рднрд╛рд╡рд╛рдиреЗ рдЕрдзрд┐рдХ рд╕рд░реНрдЬрдирд╢реАрд▓ рдЖрдгрд┐ рдХрд▓рд╛рддреНрдордХ рджреЗрдЦреАрд▓ рдЕрд╕рддрд╛рдд. We have a example of shoes - Check whether you see...