WHAT IS DIGITAL MARKETING & WHY IT IS REQUIRED ?

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Digital Marketing- Digital Marketing is a Marketing Technique that involves usage of digital mediums such as Internet & wireless for creating Awareness, Consideration, Purchase & Loyalty for a brand, product or a service.


Internet: Search, Social, Email etc., 

 Wireless: NFC, QR code etc.

Awareness: Problem you are solving. 

 Consideration: Solutions you have. 

 Purchase: Why You Should be preferred ?

 Loyalty: Benefits of staying with you.

  • With more than 1 billion global users, Digital Media is creating a significant impact in our everyday lives. Organizations worldwide are waking up-to the opportunity of this revolutionary medium to fulfill various business objectives ranging from Sales, Marketing, CRM, Product Development and Research.
Now, Why Digital Marketing matters today ?
  • Highest Growing Industry in 2016-2017 and now in COVID-19 its highest in India
  • Over 10 Lakh Jobs Available
  • Will Become 3 Times Bigger in Next 5 years
Actual Need:-
  •  More and more people are getting connected to digital mediums.
  •  Digital devices like Smartphone, laptops, tabs etc. are essential part of our life.
  • We use these for our daily activities like shopping, pictures, entertainment, work etc.
  • Consciously/Unconsciously we are creating a lot of data about us.
  • This data can be linked to our email ID and phone number telling brands about our personal preference.
  • Using Digital Marketing companies try to target people based on interest and preferred mediums.

You can comment your suggestions, I welcome your suggestions.



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