Some Reasons Why Not To Cut Marketing Budget In Recession: As we know India is the fastest growing economy in the world and is expected to be one of the top 3 economic powers in the world over next few years . First reaction of most businesses in recession is to cut their expenses like jobs, marketing budgets, overheads etc. Companies cut their sales and marketing budgets during an economic downstream because they believe no one will buy what they are selling, Which is limiting their long term presence in the market. It can happen with any company. So, I am presenting you reasons why you should ramp up your marketing budget during a recession: (1) As, I said in my last blog https://worklifestability.blogspot.com/2020/04/small-business-survival-in-recession.html your biggest asset in recession is your existing customers base. It's cheaper, easy to handle. Try to keep your loyal clients happy because they are your strength. (2) Inc...
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